Google has just made a significant change to their search algorithm. The search engine giant is saying that this will affect 35% of web searches. So what does this change do? Google’s newest update partially determines your search’s need for “freshness” and provides you with results that are weighed by that (if freshness is relevant). As TechCrunch puts it, “For example, a search for a favorite recipe posted a few years ago may still be popular enough to rank highly, but searches for an unfolding news story or the latest review of the iPhone 4S should bring the newer, fresher content first, followed by older results.”
So now if you search a time-sensitive topic, the latest news will come first, even if you don’t specify the time period. If you look up your favorite car, the newest model will automatically show up first. This update is bolstered by the previous “Caffeine” update that allows Google’s search engine to find new content faster than ever. Google also recently trashed their Realtime Search offering which pulled from Twitter, but this new update replaces that by integrating real-time results into everything you search for.
ITzetta’s customers have nothing to worry about with this latest update. Useful, quality information on your site and white hat SEO will always be the best ways to get those top search rankings, no matter how search algorithms change. ITzetta SEO techniques keep your website content fresh and relevant by employing content distribution techniques and constantly creating new content. Blog and article content is syndicated through multiple channels ensuring your content gets the maximum exposure. The methods we recommend and SEO programs we offer are already in line with the newest Google Search Engine algorithms to keep your site at the top of the rankings.
Thanks to TechCrunch for the information, check out their article to learn more!
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