ITZETTA BLOG

SEO vs PPC

Elisabeth Windsor - Wednesday, July 18, 2012

So you want to increase the amount of visitors to your site? Hopefully you already have great content and design taken care of. This gives you two main online marketing choices when it comes to generating more traffic for your website. These two basic options pay-per-click advertising (PPC) and search engine optimization (SEO). 

- Read More -

Comments (0) | Trackbacks (0) | Permalink

Interactive Prototyping with Fireworks - How

Elisabeth Windsor - Tuesday, July 10, 2012

We’ve talked about why Fireworks is a great tool for prototyping. Now let’s talk about some of the features it gives us to work with. Since Fireworks was designed to create web graphics, it has some very helpful tools.  

- Read More -

Comments (0) | Trackbacks (0) | Permalink

Interactive Prototyping with Fireworks - Why

Elisabeth Windsor - Thursday, July 05, 2012

Mock-ups are great, but when designing with interactivity a prototype will give your client the best idea of how the finished project will look, as well as work. Prototypes are essential for web, mobile, and rich interaction applications. This article describes the benefits of creating an interactive prototype instead of a static one and how to do so in Adobe Fireworks. 

- Read More -

Comments (0) | Trackbacks (0) | Permalink

Using Multiple CSS Classes Per Element

Elisabeth Windsor - Tuesday, June 26, 2012

A great feature of CSS is that it allows you to use multiple classes on a single element. Using multiple CSS classes on one element is supported in all browsers but the very oldest, so it is a pretty safe tactic to use. Here at ITzetta, we use this function to streamline our code and make it more consistent.   

- Read More -

Comments (0) | Trackbacks (0) | Permalink

Pay Per Click Advertising

Elisabeth Windsor - Tuesday, June 19, 2012

One of the services we offer here at ITzetta is pay-per-click advertising (also known as PPC). This can be a great way to drive traffic to your site. PPC ads are the ones you see on sites like Facebook and Google and in the content of other sites. Pay-per-click means you choose the amount you are willing to pay for each user that clicks on your ad. Whoever is willing to pay the most for a targeted keyword gets the most exposure, making it an auction-style system. Here are a few tips to ensure your PPC campaigns help you and don’t just drain your bank account. 

- Read More -

Comments (0) | Trackbacks (0) | Permalink

Using the Priority Guide for Responsive Design

Elisabeth Windsor - Thursday, June 14, 2012

Responsive design for websites is becoming a necessity. People expect to have to have a good user experience and to be able to access the same content whether they are using their computer, tablet, or phone. This forces web designers to create their website mock-ups in a new way. No longer can designers simply focus on how the website will look on a computer monitor. 

- Read More -

Comments (0) | Trackbacks (0) | Permalink

Gamification - Using Gamification

Elisabeth Windsor - Tuesday, June 05, 2012

“On the Web, usability is a necessary condition for survival. If a website is difficult to use, people leave it. If the homepage fails to clearly state what a company offers and what users can do on the site, people leave. If users get lost on a website, they leave. If a website’s information is hard to read or doesn’t answer users’ key questions, they leave. Note a pattern here? There’s no such thing as a user reading a website manual or otherwise spending much time trying to figure out an interface. There are plenty of other websites available; leaving is the first line of defense when users encounter a difficulty” 

- Read More -

Comments (0) | Trackbacks (0) | Permalink

Gamification - What Makes a Game

Elisabeth Windsor - Tuesday, May 29, 2012

A game can keep someone hooked for hours, or even days, at a time. A gamer will stick with a game even during the boring and repetitive parts. Obviously a game is not the same thing as a website, but you can use some of the same principles to make your website as addicting as a game. This is called gamification. If you use the methods of gamification right, you could keep your visitors occupied for a long time without them even realizing how long they’ve been sitting in front of the screen. 

- Read More -

Comments (0) | Trackbacks (0) | Permalink

Web App User Interface Design Pt. 3

Elisabeth Windsor - Tuesday, May 22, 2012

This is the final article in our series on designing user interfaces for web applications. To wrap up this series, we’re going to cover some of the standard screen patterns used in user interfaces. Though using standard screen patterns isn’t always the best way to go, nine times out of ten they help the user navigate the web application and digest information quickly.  

- Read More -

Comments (0) | Trackbacks (0) | Permalink

Web App User Interface Design - Pt. 2

Elisabeth Windsor - Tuesday, May 15, 2012

Welcome back to the second part of our series on designing user interfaces for web applications. This week, we’re talking about design fundamentals and common components. 

- Read More -

Comments (0) | Trackbacks (0) | Permalink

Previous 1 2 3 4 Next