We all know that having the greatest websites and applications means nothing if no one knows about them. We create the marketing that brings visitors to your site. We help bring users to your website or app by making it easier to find. We increase your rank on the search engines, create great ads using Google Adwords and Microsoft Adcenter, and use social networking tools to get your business in front of potential clients.
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines. The higher a website or web page ranks in the search engines, the more frequently a site appears in the search results list. More results create more visitors.
Online marketing is also known as web marketing, internet marketing, webvertising, or e-marketing. All of these refer to the method of marketing products or services online. Online marketing includes email blasts, newsletters, ads, PPC ads, social media pages, give-aways and special deals offered online, SEO, and more.
Website analytic tools collect, measure, and report information to you about how and why people are on your site. These tools can be used to measure the effectiveness of your marketing for your website and your website itself. Website analytics can show you what keywords, links, search queries, etc bring visitors to your site.
One of the services we offer here at ITzetta is pay-per-click advertising, which is commonly known as PPC. These ads are a way to potentially drive a lot of traffic to your site. If you're not sure what PPC ads are, they are the ads that show up as the top result in a Google search, on the right side of your Facebook, or in between blocks of content on sites like blogs.